Dreaming Big for 2026 at Ye Peddler

January is always sacred space for me.

It’s when the noise quiets down, the calendar opens up a little, and we finally get the gift of thinking beyond what’s urgent and into what’s possible. That’s why we intentionally close for a few days every January. It gives our team room to breathe, rest, and dream without worrying about the day-to-day of running the shop.

So I wanted to invite you behind the scenes and share what we’re dreaming big about for 2026 at Ye Peddler.

A Clearer, More Intentional Shopping Experience

One of our biggest goals this year is clarity. We want Ye Peddler to feel even easier to shop, easier to navigate, and more inspiring the moment you walk in or land on our website.

That means refining how things are grouped, simplifying displays, and making sure every corner of the store tells a story. We want you to instantly feel confident, calm, and excited when you’re shopping with us.

Leaning Into What We Do Best

We’re getting really honest about what Ye Peddler does best and doing more of that.

For the Home Store, that means:

• beautiful, useful home pieces

• things you’ll actually pull out and use, not just store away

• entertaining made easy and joyful

• gifts that feel thoughtful and timeless

For the Boutique, that means:

• happy, easy-to-wear pieces

• clothes that feel good on real bodies living real lives

• accessories and gifts that instantly lift your mood

We’re letting go of things that don’t serve that vision and leaning into what truly feels like us.

More “Why” Behind What We Carry

One thing we’re committed to in 2026 is sharing more of the why behind what we bring in.

Why this candle.
Why these sheets.
Why this serving piece.
Why this brand.

If it’s on our shelves, there’s a reason. Often it’s something I use in my own home, something our team loves, or something we’ve seen customers come back for again and again. We want to tell those stories more clearly, because shopping should feel personal, not overwhelming.

A Thoughtful Rhythm for the Year

We’re also planning the year with more intention and margin.

That means:

• better-paced events

• clearer seasons inside the store

• moments of excitement balanced with moments of calm

• taking care of our team so they can take great care of you

We believe a healthy, supported team creates a better experience for everyone.

Growing Without Losing Our Heart

Yes, we’re dreaming big. We want to grow. We want to improve. We want Ye Peddler to continue thriving for years to come.

But not at the expense of what makes it special.

Community, relationships, hospitality, and heart will always be at the center of what we do. Growth in 2026 looks like being more intentional, not more frantic. More aligned, not more complicated.

Thank You for Being Part of It

None of this happens without you. Your support, your feedback, your trust, and your love for this little shop off the square mean everything to us.

Thank you for letting us take this pause to dream, plan, and build a beautiful year ahead.

We can’t wait to show you what’s coming.

With so much gratitude,
Rachel